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consumer acceptance test [1 record]

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Record 1 1999-08-04

English

Subject field(s)
  • Marketing Research
CONT

the case of apple pie filling is presented as an example in which a new product was developed to change the acceptability of a commercial product by consumers. In this case, descriptive sensory profiles were developed by a trained panel and compared against a standard. Texture was also measured by instrumental methods, and a consumer acceptance test was finally carried out.

French

Domaine(s)
  • Étude du marché

Spanish

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